Content Marketing Strategies to Attract Online Customers
Capturing a Wider Range of Customers: Leveraging the Buyer’s Journey
In today’s competitive market, only about 3% of customers are ready to buy at any given time. To expand your customer base, it’s essential to understand the buyer’s journey and tailor your approach to attract potential customers at each stage.
The Buyer’s Journey: 3 Stages
1. Awareness Stage: Potential customers identify their problems or needs.
2. Consideration Stage: Customers explore possible solutions.
3. Decision Stage: Customers actively seek a service provider.
Attracting Customers at Each Stage
Awareness Stage
– Create informative content (blog posts, videos) that helps customers understand their problems.
– Example topics for a website design company: “21 Website Mistakes That Hurt Your Business” or “5 Reasons Your Website Isn’t Converting.”
Consideration Stage
– Offer valuable resources (checklists, webinars) showcasing potential solutions.
– Establish your authority and expertise in the field.
Decision Stage
– Showcase success stories and social proof.
– Utilize case studies and client testimonials to demonstrate your capabilities.
Key Principle
Provide value upfront to potential customers. By doing so, you’ll build trust and increase the likelihood of converting them into paying customers.
By understanding the buyer’s journey and tailoring your approach to each stage, you can effectively attract and engage a wider range of customers, ultimately driving business growth.
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