How To Design a Website In 8 Simple Steps
While you shouldn’t be scared of designing websites, you shouldn’t underestimate its importance either. In fact, having a well-designed website is critical – if there’s one part of your site’s UX that’s awkward or difficult, that could be a sale or a repeat visitor potentially lost.
Additionally, Google prioritizes great user experience, meaning bad design could cause your site to rank poorly in search results. If you’re building your own site, we recommend Wix as our top choice. It’s easy to use and is the most trusted by us and our users in our research.
With that out of the way, let’s get those creative juices flowing!
1. Define Your Site
It sounds like such a simple point to make, but before you jump head-first into designing your website, you first need to be clear on its purpose.
Beyond simply knowing your industry and defining a content strategy, you need to think about what your USP (unique selling point) is, and how you want to come across.
If you put yourself out there just to make a profit or raise your own profile, people will see through it. Your website’s design is directly linked to your brand, and it needs to come across as authentic and engaging.
What are you trying to achieve?
Once your purpose is clear, the focus shifts towards what action you want visitors to take when they land on your website. Is your site there just to display information? To sell products? To get sign-ups? Are you selling a service?
The answer to this will ultimately dictate how your website looks and feels. Using ecommerce as an example, one crucial element of your design is your landing page.
According to Crowdspring – a top digital branding company – your landing page should be laser-focused around one product or deal, with a clear CTA (call to action) accompanying it.
Web design evolves quickly, but there are some more prevalent trends you can learn from. At this point, it’s important to note that just because a web trend is current, it doesn’t mean it’s necessarily right for you.
75% of people said that a website’s credibility comes from its design, so it’s important to take your time and look at what competitors are doing. Each sector will have different styles, so it’s vital you know whether you want to fit into your industry, or disrupt it.
Alex Vasili – a leading brand expert – believes you should always research by industry, rather than age or gender. When speaking to us about web design, he said:
Here’s a stat for you: businesses spend nearly $1.3 trillion every year on customer service requests. It’s estimated that chatbots could reduce this by 30%.
Gone are the days when chatbots were mere gimmicks – now, they’re becoming ever more essential to customer-facing services.
The major draws of chatbots are time-efficiency and cost-effectiveness. They work 24/7, which frees up your time to get on with other matters. They also save you the expense of employing staff to work as customer service representatives.
Sure, chatbots aren’t perfect, but their emotional intelligence and ability to provide tailored support is improving by the day. There’s never been a better time to install one, and there are plenty of chatbot services to choose from.
July 23, 2023
July 23, 2023