ECONOMY DEVELOPMENT & TRADE IN WEST AFRICA : As West Africa’s population booms and its economy continues to expand, the opportunities for businesses to trade across the region are vast.  Despite this, economic growth rates in most of the countries are lagging and poverty remains high. Essentially, West Africa’s farmers and firms produce and trade in highly localized markets and do not achieve the sufficient economies of scale required to attract broad-based investments that could accelerate growth and reduce poverty. This is due to a number of constraints including inefficient transportation and trade barriers along corridors and at borders, a heavy reliance on family and informal sources of financing, and an insufficient supply of reliable and affordable power. These factors result in West African products being uncompetitive in the international market place.

USAID/West Africa’s strategy is to work through regional organizations and private sector associations to address critical constraints to competitiveness and demonstrate West Africa’s productive potential in order to trigger greater regional investment.


West African countries have long-standing, thriving business connections. Over the years, these existing trade relationships have been formalized and enhanced into important cross border trade along key corridors, and serve as the main source of livelihoods for many traders, notably women, transport operators, and businesses connected  to trade such as hotels and restaurants.

Unfortunately, West Africa also has some of the longest road transportation times for travel between countries and some of the highest travel costs per kilometer of any region in the world. The region’s corridors are laden with administrative barriers such as cumbersome border and customs clearance processes, as well as formal and informal checkpoints and roadblocks that keep trucks stationary for extended periods of time. These are serious impediments to the region’s economic growth and development. In addition, implementation of trade facilitation related policies such as the Trade Facilitation Agreement (TFA), the adoption and implementation of the ECOWAS Customs Code, and the enforcement of the existing regional measures (like Common External Tariff and ECOWAS Trade Liberalization Scheme) are not yet fully enforced.

In response to these challenges, USAID/West Africa partnered with the Economic Community of West African States (ECOWAS), the West African Economic and Monetary Union (UEMOA), the European Commission (EU), the World Bank (WB), Germany (GTZ) and the Netherlands to develop the Trade Facilitation West Africa (TFWA) program. Since 2018, TFWA has strived to advance ECOWAS’s regional agenda to support the free movement of goods, support countries to implement the World Trade Organization Trade Facilitation Agreement, decrease the time and cost of goods to move along key regional corridors, and increase engagement of the private sector and civil society in trade facilitation reforms, with a particular focus on women and small-scale traders.


West Africa is ripe for doing business. Agriculture is the main economic  driver and the region has one of the fastest growing uses of mobile phones and digital technology. Women also play important roles that contribute to economic growth. Harnessing the above factors to catalyze sustainable business ventures will improve the lot of the larger population. A few challenges, however, prevent West African businesses from reaching their full potential. Notable among these are: 1) inadequate access to business friendly financial support mechanisms; 2) modern business development services; 3) networking and linkages to larger markets; 4) enabling policies that foster adequate participation of vulnerable groups.

The West Africa Trade and Investment Hub is a one-stop shop that partners with banks/financial institutions to provide financial support and business development services, capacity building, and best practices with the aim of making businesses viable and export ready, especially for the U.S. markets through the African Growth Opportunity Act (AGOA).

Over a five year period and $140 million worth of funds, the Trade Hub is working with bilateral missions to co-create and co-manage support to various sectors in order to boost trade and exports, create about 6,000 jobs, and empower women economically with a strong gender target of 50 percent women.

Leave a Reply

Your email address will not be published.

WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, how can I help?